Client: AIT Institute
(Ancrifintech Institute of Taxation)
Challenge:
Despite offering highly career-oriented courses like Corporate Computer Applications, Financial Accounting, and Direct Tax, AIT was struggling with low lead generation through its website and social media. Traditional offline promotions were no longer bringing enough new admissions.
Solution:
ALX built a multi-layered lead generation strategy:
Ran Google Search Ads targeting specific keywords: “best accounting course in [city]”, “direct tax course”, “computer applications diploma”.
Created custom landing pages for each course to improve lead capture.
Launched Facebook and Instagram lead form ads highlighting “Job Surety with Course Completion”.
Set up WhatsApp automation to follow up instantly with leads and book counseling sessions.
Results:
2.1x increase in course inquiries within 4 months.
Cost per lead reduced to ₹32 — 30% cheaper than the previous campaigns.
Website traffic grew by 138%.
WhatsApp inquiry rate increased by 210%, leading to faster conversions.