Case Study : Guru Nanak School Boosts Admissions by 2.5x Using ALX’s Digital Strategy
Challenge:
Guru Nanak School faced a sharp dip in new admissions after the pandemic. Parents were opting for bigger branded schools or online schooling options. Their traditional admissions campaigns (banners, newspaper ads) were no longer effective.
Solution:
ALX launched a full-fledged digital admissions drive:
Created emotional storytelling videos showing the school’s values, facilities, and alumni success.
Ran Facebook and Google Ads targeting parents searching “best CBSE school near me”, “affordable quality education”, “school admissions open [city]”.
Developed an admissions landing page highlighting achievements, infrastructure, and academic excellence.
Used WhatsApp for direct communication and quick follow-ups with interested parents.
Results :
2.5x increase in new admissions within one admission season.
Over 1,200+ quality inquiries generated online.
68% of new parents mentioned “found school online” during counseling.
Cost per inquiry: ₹45, much lower than traditional methods.