Case Study : SS Sarees Tripled Online Sales with ALX’s Digital Launch Strategy
Challenge:
SS Sarees, a reputed name in ethnic and bridal sarees, wanted to shift from being a local favorite to a strong online brand. Their previous online efforts had low website traffic, low conversions, and almost no brand visibility in the wider market.
Solution:
ALX designed a full-scale digital transformation:
Developed a modern Shopify-based e-commerce website with clear saree collections, easy navigation, and secure payment options.
Ran Facebook and Instagram shopping ads featuring collections like “Wedding Classics,” “Daily Drapes,” and “Festive Glam”.
Implemented Google Shopping Ads to show SS Sarees to buyers searching for “pure silk sarees,” “wedding sarees online,” and “designer party sarees”.
Introduced limited-time offers to create purchase urgency.
Results :
3x growth in online saree sales within 6 months.
Cart abandonment rate dropped by 28%.
68% of new customers came directly from digital ads.
Return on Ad Spend (ROAS) maintained at an impressive 5.5x.