Case Study: How ALX Became the Complete Digital Growth Partner for "Your Growth Partner" (Legal Services)
Challanges:
No digital marketing team internally.
An outdated website with low inquiry rates.
Almost no presence on social media or search engines.
Heavy competition from bigger law firms and online legal platforms.
No structured method for consistent lead generation.
They needed a complete partner — not just an agency running ads — but a growth team managing all digital fronts.
Client: Your Growth Partner
Industry: Legal and Business Consulting
Scope: Full-service Digital Marketing (Website, SEO, Ads, Social Media, Lead Generation, Branding)
The Solution: ALX Took Over Their Complete Digital Marketing
ALX became the full-stack digital partner, handling everything for Your Growth Partner:
🔵 Website Revamp
Designed a clean, mobile-first website highlighting key services: Company Registration, Trademark, GST, Compliance.
Added strong call-to-action (CTA) buttons, lead capture forms, and WhatsApp instant chat.
Built service-specific landing pages optimized for both SEO and ad conversions.
🔵 SEO Strategy
Complete SEO optimization with a focus on “Startup Legal Services,” “Trademark Consultants,” and “Company Registration India.”
Built backlinks and published 15+ SEO blogs like “Top 5 Mistakes Startups Make in Legal Compliance.”
Within 6 months, ranked on Page 1 of Google for 18+ high-intent legal service keywords.
🔵 Paid Advertising
Launched highly targeted Google Ads campaigns:
“Register Private Limited Company Online” | “Affordable Trademark Lawyers” | “Get GST Number in 5 Days”Implemented Facebook and Instagram lead generation ads targeting startups and MSMEs.
🔵 Social Media Management
Built authority-driven LinkedIn and Instagram presence.
Regular posting of client success stories, educational tips, legal updates, and FAQs.
Ran engagement campaigns like “Ask a Legal Expert” webinars and live Q&A sessions.
🔵 Content Marketing
Weekly blogs, infographics, carousel posts, and mini-guides published across social and website.
Focused on making complex legal topics simple and trustworthy for startups.
🔵 Lead Funnel Automation
Created automated WhatsApp and email drip campaigns for nurturing inbound leads.
Set up CRM tracking and follow-ups to improve lead-to-client conversion rates.
Design & Illustrations
The Results After 6 Months
| Metric | Before ALX | After ALX |
|---|---|---|
| Monthly Leads | 20-25 | 65-80 |
| Website Traffic | 800-900/month | 3,200+/month |
| Cost Per Lead (CPL) | ₹600-₹800 | ₹370 |
| Organic Keywords Ranked | 2-3 | 18+ (Page 1) |
| LinkedIn Followers | 250 | 980+ |
| Lead-to-Client Conversion Rate | 12% | 27% |
